MG Windsor EV Leads November 2025 Sales; Astor, Gloster,

In‑Depth Look at Monthly Figures, Trends & Market Context

JSW MG Motor India — the Indian arm of the storied British automotive name revived under the JSW‑SAIC partnership — has rounded off November 2025 with a mixed set of sales numbers, reflecting both strong product appeal and ongoing volatility in India’s auto market.

For the month, the company reported total sales of 5,754 units, combining both internal combustion engine (ICE) and electric vehicles (EV) across its portfolio. This figure shows a year‑on‑year (YoY) decline of 4.4 % compared to 6,019 units in November 2024, and a month‑on‑month (MoM) drop of about 10 % relative to October 2025’s 6,397 units.

In this article, we examine how individual models like the MG Windsor EV, Comet EV, Astor, Gloster, as well as others such as Hector and ZS EV, contributed to these results, explore the underlying reasons for the trends, and what this suggests about MG’s strategy in India’s rapidly evolving electric and ICE market.

1. India’s Electrification Drive & MG’s EV Leadership

A defining feature of MG’s recent sales trajectory in India has been its shift toward electric vehicles (EVs). Unlike its early years, MG India’s sales are increasingly driven by EVs — especially the MG Windsor, which has emerged as a game‑changer for both the brand and India’s EV landscape.

MG Windsor: A Record‑Breaker

The MG Windsor EV, a compact electric crossover, has not just been MG’s volume leader — it has rewritten records in India:

The Windsor has crossed 50,000 sales in under 400 days since its launch — making it the fastest EV to reach this milestone in the Indian passenger vehicle space.
It consistently tops monthly sales charts, often accounting for the majority share of MG’s monthly volumes.

This model’s success helped accelerate EV adoption beyond metros, drawing strong interest in tier‑2 and tier‑3 cities as well — a key growth factor for India’s electric mobility transition.

The Windsor’s strong pull is also visible in the broader EV segment, where MG has reportedly sold over 1 lakh EV units cumulatively across its lineup, demonstrating sustained momentum.

2. Monthly Overview: November 2025 Sales Breakdown

Total Sales: 5,754 Units

Of the 5,754 units MG sold in November 2025:

This total represented a decline compared to the previous year and the prior month, pointing to some short‑term headwinds.
However, the company continues to show year‑to‑date (YTD) growth of about 32 % — a positive indicator of its growing scale in the Indian market.

The decline in month‑to‑month sales could be influenced by several factors, including recent GST reforms affecting EV taxation, which may have temporarily slowed purchases by reducing incentives for EV buyers.

3. Key Model‑Level Insights

a. MG Windsor EV – The EV Engine of Growth

While specific monthly sales figures by variant aren’t publicly broken down for November, the Windsor’s influence is unmistakable:

The Windsor continues to be the brand’s highest‑selling model most months as it did earlier in 2025, with record monthly peaks well above 4,000 units.
Its appeal stems from a blend of practical range, urban‑friendly size, affordable pricing (especially with Battery‑as‑a‑Service), and strong tech features, aligning with buyer preferences in India’s EV segment.

b. MG Comet EV – City‑Smart EV Growth

The Comet EV, MG’s compact electric city car, continues to find traction among urban buyers. While its overall volume is smaller than the Windsor’s, it remains an important part of MG’s electrified lineup and appeals to younger, tech‑savvy buyers.

c. MG Astor – Modest Growth in a Competitive SUV Segment

The MG Astor, a conventional ICE SUV with smart tech features, recorded an increase to around 149 units in November 2025, marking a month‑on‑month growth over prior figures.

Astor’s modest numbers reflect its positioning in the highly competitive C‑segment SUV space, where it competes with models from other brands offering strong value and features.

d. MG Gloster & Hector – Premium SUV Presence

The MG Gloster, MG’s flagship full‑size SUV, continues to contribute to the portfolio, although its sales are lower relative to compact SUVs and EV counterparts — characteristic of niche, premium segment offerings.

Meanwhile, reports indicate MG is preparing a facelift for the Hector, which could help rejuvenate interest in its ICE SUV lineup.

4. Broader Trend: ICE vs EV Mix

MG’s current portfolio blends traditional ICE vehicles (like Astor, Hector, Gloster) and EVs (Windsor, Comet, ZS EV). However, sales data and market analyst commentary indicate a significant shift towards electrification:

Global models such as the Windsor and Comet make up a growing majority of MG’s monthly volumes, with EVs comprising a substantial portion of total deliveries.
MG’s strategy seems increasingly electric‑first, with EVs often outpacing ICE model demand — mirroring broader industry trends where buyers seek lower operating costs and sustainability.

This aligns with MG’s reported strategic goal of strengthening its electric vehicle lineup and capturing larger market share in the EV segment.

5. Tactical Responses: Deals & Offers

Recognising short‑term sales fluctuations, MG Motor India launched a “Midnight Carnival” year‑end sales event in early December 2025, offering special discounts and extended showroom hours across its model range — including EVs like Windsor, Comet, ZS EV and ICE models such as Hector, Gloster and Astor.

Such incentive-driven campaigns are typical in competitive markets during year‑end periods and can help boost sales before the close of the calendar year.

6. Year‑to‑Date Perspective & Long‑Term Growth

Despite the November dip, MG’s year‑to‑date performance remains strong:

Reported YTD growth of around 32 % indicates that for most of 2025, MG has steadily expanded its deliveries compared to the same months in 2024.
Earlier in the year (e.g., September and October), the brand reported healthy monthly volumes, showcasing resilience amid shifting market conditions.

Other independent sources confirm that MG continues to sell significant volumes of EVs, with Windsor alone crossing multiple milestone thresholds, underscoring consistent consumer acceptance and brand momentum.

7. What This Means for MG’s India Strategy

Electrification as Core Growth Engine

The Windsor’s exceptional performance highlights the growing consumer shift toward electric vehicles in India — especially ones with practical range, competitive pricing, and strong brand positioning.

For MG, this validates its bet on electrification and suggests future PLANS may emphasise EV expansion even further, including additional EV variants or new models tailored to local demand.

Balancing ICE Offerings

MG’s ICE models like Astor and Gloster continue to play a role, especially among buyers still loyal to traditional powertrains. The upcoming Hector facelift could reinvigorate this part of the lineup, offering fresh appeal to SUV buyers seeking conventional engines and established model names.

Deals & Promotions to Sustain Demand

Discounts, festive offers, and year‑end campaigns are strategic tools to mitigate short‑term slows, attract hesitant buyers, and close sales before the end of the financial year — an important period for automotive registrations.

8. Competitive Context: MG vs Indian Market

In India’s diverse and price‑sensitive market, MG’s monthly sales figures — while modest compared to mass market brands — reflect its intricate balance between:

Niche premium SUVs (Gloster, Hector)
Mainstream mid‑size SUVs (Astor)
Mass‑market EVs (Windsor, Comet)

The Windsor’s success especially signals that demand for affordable EVs with strong feature sets is no longer limited to metropolitan areas but is spreading across smaller cities too.

The fact that MG has crossed historic EV milestones also suggests that India’s EV market is maturing, with consumers ready to embrace electric mobility at scale — and brands that can combine value, practicality, and after‑sales confidence stand to benefit.

9. Summary: November 2025 Sales Snapshot

Total Units Sold: 5,754 (down YoY and MoM)
Key Contributors: Windsor EV (dominant), Comet EV, Astor, Gloster, Hector (in smaller numbers)
Trend Highlight: Strong EV pull, with Windsor achieving historic sales benchmarks
Short‑Term Headwinds: Potential impact of evolving tax regimes (GST reforms) and broader market slow‑down
Future Focus: Continued EV expansion, strategic promotions, refreshed ICE offerings

10. Looking Ahead

As MG Motor India heads into 2026 and beyond, the company’s ability to:

sustain EV demand,
refine its product mix,
deploy targeted promotions,
and align with evolving consumer expectations

will determine its growth trajectory in a competitive automotive landscape that includes both local favourites and global players offering electrified options.

If the Windsor’s rapid adoption and the brand’s cumulative growth patterns are any indication, MG could increasingly position itself as one of India’s leading EV brands, while continuing to leverage its SUV heritage in the broader automotive segment.

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