In recent years, one way to measure a star’s commercial clout beyond box‑office success is through brand value. Reports like Kroll’s “Celebrity Brand Valuation” estimate a celebrity’s brand value based on their endorsement portfolio, social‑media reach, visibility, and overall public impact.
A high brand value means an actor or actress is not just beloved — they’re bankable. Brands, advertisers, and marketers see them as reliable ambassadors, making them attractive for campaigns spanning everything from beauty products and fashion to lifestyle, tech, and philanthropy.
As of the 2024–2025 valuation, among the top 25 most valuable celebrity brands in India, a significant portion are female Bollywood stars — underlining how crucial actresses remain for endorsements and brand representation.
With that in mind — here are eight Bollywood actresses who stand out today for their high brand value, influence, and commercial appeal.
Eight Bollywood Actresses with Very High Brand Value
Alia Bhatt
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According to the 2024 Kroll ranking, Alia stands as the most valuable female celebrity overall — ranked 4th among all Indian celebrities — with a brand value of US$ 116.4 million.
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Her value comes from a mix of film success, global appeal, and a strong endorsement/resonance among luxury, fashion, and mainstream consumer brands.
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Alia’s wide social‑media reach, relatability, and ability to transition between serious roles and commercial cinema make her a go-to for advertisers — from fashion labels to FMCG and lifestyle brands.
Deepika Padukone
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Deepika ranks 7th in the 2024 celebrity brand valuation list, with a brand value of US$ 102.9 million.
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Her international appeal, presence in both global and Indian advertising campaigns, and image as a glamorous yet versatile star helps her command major brand endorsements — especially in luxury, beauty, and wellness sectors.
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Deepika’s longevity, big-budget films, and consistent popularity give her stability in endorsements — making her a “safe bet” for marketers.
Kareena Kapoor
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In the 2024 list, Kareena is ranked 11th among all top 25 celebrity brands, with a brand value of US$ 79.5 million.
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Decades of being in the public spotlight give her enduring visibility. Her wide appeal — bridging young fans and older audiences — makes her attractive for brands across age groups.
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Kareena’s consistent presence in films, media, and endorsements keeps her brand value strong even as newer names emerge.
Kiara Advani
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Kiara ranks 13th in the 2024 valuation, with a brand value of US$ 68.0 million.
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Her relatively recent surge in popularity — with several commercially successful films and strong youth appeal — has made her a fresh favourite among brands targeting younger demographics.
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As newer generations become consumers, her style, fashion‑forward image, and social‑media presence amplify her draw for lifestyle, fashion, and youth‑oriented brands.
Kriti Sanon
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In the 2024 ranking, Kriti appears at 19th among all celebrities, with a brand value of US$ 44.8 million. Her steady rise over recent years — thanks to a string of commercially successful films — has translated into increasing brand endorsement deals and public recognition.
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Kriti’s youthful, relatable image and growing body of work make her an appealing choice for brands targeting mass‑market youth and urban audiences.
Rashmika Mandanna
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Rashmika ranks 15th in the 2024 list, with a brand value of US$ 58.9 million.
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Though more active in regional cinema, her growing crossover appeal in Hindi films — plus her youth and charm — help her secure brand value on a pan‑India level.
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Her emerging popularity suggests she might climb higher in coming years as more projects and endorsements come her way.
Tamannaah Bhatia
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Tamannaah ranks 21st in the 2024 list with a brand value of US$ 40.4 million.
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Her long career spanning Bollywood, Tollywood, Tamil and Telugu cinema — plus pan‑India recognizability — gives her diversified appeal for brands across multiple regional markets.
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As Indian cinema becomes more integrated across regions, actresses like Tamannaah — with cross‑industry credentials — become increasingly valuable as brand ambassadors.
Anushka Sharma
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Anushka appears at 17th in the 2024 ranking, with a brand value of US$ 48.4 million.
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Her dual roles as a successful actress and a film producer/entrepreneur add to her brand appeal — giving her a blend of glamour, business acumen, and credibility.
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For brands seeking depth beyond glamour — perhaps emphasizing empowerment, versatility, or socially aware campaigns — Anushka represents a strong, multi-faceted choice.
What This Trend Tells Us: Why Female Stars Still Matter — Perhaps More Now Than Ever
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Brands value versatility and reach: As India’s advertising ecosystem becomes more diversified (global brands, digital marketing, regional campaigns), actresses who appeal across age groups, languages, and regions—like the ones above—are highly desirable.
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Rise of cross‑industry & OTT presence: With many actresses starring in or producing content for streaming platforms, and with pan‑India distribution, their influence extends beyond Bollywood — making them valuable not just for films, but for lifestyle, fashion, wellness, and global campaigns.
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Changing perception of “film‑star” as brand ambassadors: These actresses are no longer just “faces”; their persona — public image + screen persona + off‑screen ventures — matters. As such, their brand value reflects more holistic influence.
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More women among top-brand celebrities: In 2024, nearly 9 of the top 25 celebrity brands were women — roughly 36% of the list. This signals that female stars remain central to marketing and popular culture in India.
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Long-term brand equity, not fleeting fame: Many of these actresses (Deepika, Kareena, Anushka, Tamannaah) have decades-long careers. Their sustained brand value shows that consistency, reinvention, and relevance matter — not just hits.
Challenges & What’s Next
Of course, brand value can fluctuate. It depends on films doing well, public image staying positive, endorsement deals continuing, and social‑media relevance. If a big film flops or public image takes a hit, brand value can drop.
Also — as the entertainment landscape evolves with streaming, digital influencers, and regional cinema — traditional Bollywood actresses now face more competition from newer faces, regional stars, and non-film celebrities (sportspeople, social‑media personalities).
But for now, these eight names remain at the top — not just because of their acting career, but because they’ve built strong personal “brands” that advertisers, audiences, and markets trust.
Conclusion
In 2025–2026, the concept of “star value” in Bollywood isn’t just about box‑office hits. It’s about influence, visibility, versatility, and credibility. The eight actresses above — from powerhouse icons like Deepika Padukone and Alia Bhatt to rising stars like Kiara Advani and Rashmika Mandanna — exemplify this shift.
They show that success in Bollywood now means more than good performances: it means building a sustained brand identity that resonates across films, social media, endorsements, and public image.
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