Pakistan Gets Its First Locally Assembled Electric SUV:

Regal Automobiles Launches Pakistan’s First Locally‑Assembled Seres 3 EV

Regal Automobile Industries Limited (RAIL), a joint venture between China’s DFSK (Dongfeng Sokon) and Pakistan’s RP Group, has officially launched the Seres 3, marking a historic milestone: Pakistan’s first locally assembled electric SUV.

A Historic Milestone in Pakistan’s EV Journey

The unveiling of the Seres 3 EV represents more than just a new vehicle—it underscores Pakistan’s growing commitment to sustainable transportation. According to Regal Automobiles and its leadership, the local assembly of the Seres 3 is a strong signal that the country is serious about electric mobility.

The Engineering Development Board (EDB) granted Regal the license to assemble the Seres 3 at their Lahore plant, paving the way for domestic production.

Key Variants and Pricing

Regal is offering the Seres 3 in two variants, each catering to slightly different needs:

Seres 3 (3.5): Equipped with a 49 kWh battery, offering a balance between range and efficiency.
Seres 3 (4.0): Features a 54 kWh battery, which gives it a longer driving range.

At launch, the ex-factory price for the locally assembled Seres 3 was set at Rs 8.39 million.

Performance, Range & Charging

The Seres 3 is powered by a Permanent Magnet Synchronous Motor (PMSM), enabling a good combination of power and efficiency.

Key performance and technical specs include:

Power Output: 156 horsepower (or roughly 120+ kW)
Torque: 280 Nm
Acceleration: 0–100 km/h in about 8.9 seconds.

Battery & Range

The 54 kWh variant claims a range of up to 403 km on a single charge (according to NEDC cycle data shared by Regal).
The smaller 49 kWh version offers a somewhat reduced range, but is still positioned as a viable EV option.

Charging

Fast (DC) Charging: The Seres 3 supports DC fast charging, which can bring the battery from 0% to 80% in around 40 minutes.
Battery Temperature: Designed for real-world usage, the battery system supports reliable performance for daily driving.

Interior, Comfort & Features

Regal has loaded the Seres 3 with a strong feature set:

A 10.25-inch touchscreen infotainment system for media, connectivity, and EV controls.
A modern and comfortable cabin design, intended to deliver a premium SUV feel.
Safety and driver-assistance features (ADAS) such as:
- Lane-keeping assist
- Forward collision warning
- Hill descent control

Overall, the Seres 3 offers a well-rounded package for a locally assembled EV: performance, comfort, and sustainability.

Strategic Significance for Pakistan

Green Mobility Push
Regal’s Seres 3 launch aligns directly with Pakistan’s ambition to transition to cleaner vehicles, reduce dependence on fossil fuels, and curb emissions.
Localization & Industrial Growth
Assembling EVs in Pakistan is more than a symbolic move—it’s expected to boost local industrial capacity, create jobs (especially at Regal’s Manga Mandi plant), and build technical know-how in EV manufacturing.
Economic Impact
By manufacturing EVs locally, Regal helps reduce import dependency and lowers costs related to tariffs on fully built EVs. This could make EVs more accessible to Pakistani consumers over time.
Market Leadership
Regal may now be positioned as a pioneer in Pakistan’s EV market. As the first company to produce an electric SUV locally, its move could trigger other automakers to follow suit.

Challenges & Risks

While the Seres 3 launch is highly promising, there are a few potential challenges:

Charging Infrastructure: EV adoption depends on growing charging networks. Pakistan will need to expand EV charging stations for long-term viability.
Market Education: Consumers may still prefer traditional fuel-powered vehicles, so educating buyers about EV benefits remains critical.
Cost of Production: Local assembly reduces costs, but battery import duties, labor, and R&D investments remain significant.
Competition: As other global and local automakers eye Pakistani EVs, Regal will need to stay ahead in pricing, quality, and distribution.

Future Outlook

Regal’s launch of the Seres 3 is not just a new model—it’s a milestone in Pakistan’s EV revolution. By starting local assembly, the company shows confidence in the future of electric mobility in the country. If successful, this could pave the way for more EVs to be manufactured domestically, reduce reliance on imported vehicles, and accelerate EV adoption across Pakistan.

Regal’s next moves likely include:

Expanding the range of EV models assembled locally
Scaling production volume as demand grows
Supporting public policy and infrastructure for EVs, such as more charging stations
Partnering with local and international players to develop affordable EVs for a broader market

Conclusion

The Seres 3 EV, locally assembled by Regal Automobiles, is a landmark in Pakistan’s automotive history. It signals a serious shift toward sustainability, industrial growth, and technological advancement. With solid specs, competitive pricing, and a robust assembly strategy, the Seres 3 could become the poster child for Pakistan’s EV ambitions—and potentially spark a broader green mobility movement across the country.

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